The CEO of Guzman y Gomez wants to sell Mexican food to Mexicans

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The chef of the Australian-made burrito chain, Guzman y Gomez, hopes to serve Mexican food to Mexicans one day when the company finally looks to international expansion.

Guzman y Gomez founder and CEO Steven Marks said the company, which has seen “explosive” growth during the pandemic, will launch into the US market when it completes its ambitious national expansion.

Guzman y Gomez co-founder Steven Marks hopes his Australian channel will one day be a hit in Mexico.Credit:James Alcock

The fast food chain has some 140 stores across Australia, with plans to open more than 30 stores each year for the next 15 years – “almost all” in a drive-thru format – to take that figure to 600. company is looking to hire 4,200 people over the next six months to help it grow.

With the national expansion well underway, Marks told the Sydney Morning Herald and age the company would “make a huge investment in the United States” and “one day” open stores in Mexico.

“We’ll take care of the United States first, then we’ll head south,” the New York-born founder said, explaining that he was “very connected to Mexico” even though he wasn’t from Mexican origin.

“Mexicans who live in Australia love Guzman y Gomez,” he said. “There’s no reason not to bring him back to Mexico one day.”

Guzman y Gomez, Wollongong: CEO Steven Marks hopes to add 30 stores each year for the next 15 years.

Guzman y Gomez, Wollongong: CEO Steven Marks hopes to add 30 stores each year for the next 15 years.

While most Guzman y Gomez stores are based in Australia, the casual dining chain also has 18 restaurants in Singapore and four in Tokyo. In the United States, he so far runs a drive-thru restaurant in Naperville, Illinois.

While restaurants, cafes and other hospitality venues have been battered by COVID-19 closures, fast food outlets have performed remarkably well. KFC Australia’s revenue rose 4.4% to $433.7 million in the first half of fiscal 2022.

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