PHOENIX – Ladera Taverna y Cocina says adios this weekend after six years in the Sunnyslope neighborhood of Phoenix.
Restaurant group Genuine Concepts announced Wednesday that it will convert the Central Avenue Mexican restaurant south of Dunlap Avenue into another branch of The Vig, which has four other locations in the Valley.
Ladera goes out with a bang over Independence Day weekend, offering half-price liquor, beer and wine and 25% off all food on Saturday and Sunday before going out of business .
Genuine Concepts did not provide a timeline for the opening of The Vig North Central.
Many Ladera fans are expressing their displeasure with the change on social media.
“So disgusted, I love Ladera and it will be difficult to keep this atmosphere that they have on the terrace. There are enough taverns around, ”commented an Instagram user on the announcement posted on the page of The vig.
“Oh man!! Ladera is amazing and The Vig is just average. Please reconsider!” said a comment on a Facebook post by Ladera.
Ladera responded to Facebook comments saying that some of the Mexican restaurant’s items will be kept alive on Vig’s new menu.
The Vig, an upscale tavern concept, has two existing locations in Phoenix (Arcadia and Fillmore) and two in Scottsdale (McDowell Mountain and McCormick Ranch).
Genuine Concepts closed The Vig Uptown in December 2021 and reopened the 16th Street space north of Bethany Home Road as The Genuine, the restaurant group’s new flagship concept, in April.
Genuine Concepts also operates The Little Woody, The Womack, The McMillan and Campo Italian Bistro & Bar.