Owners of Mexican restaurant chain thrilled with new Lima location

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LIMA — There’s a mutual love affair between Lima’s taco lovers and the owners of a Mexican restaurant that’s coming soon…even though that new restaurant’s opening is still a month away.

Victor’s Taco Shop will open its ninth store early next year when the fast-growing family business expands to a new location at 916 Cable Road in Lima.

“We’ve had Lima in our sights for about two years now,” said Jonathan Gaytan, who, along with his father and uncle, owns the Mexican quick-service restaurant chain.

Victor Gaytan and his brother, Luis, operated restaurants in Phoenix, Arizona, before the financial crash of 2008 forced them to close. The brothers, Mexican immigrants, found work in the Ohio oil fields near Cambridge, but they aspired to one day return to the restaurant business.

“In 2014, my dad offered to help me open our first restaurant in Delaware, Ohio. We followed that up by opening a second store in Marion. As I’m the only one (of the family group) who speaks English , I sort of oversee all of our restaurants,” Jonathan Gaytan said.

Other restaurants followed in Huber Heights, Fairborn, Dayton, Springfield, Xenia and Monroe. Business has been good at all locations in recent years and the family has decided to expand its presence in northwest Ohio.

“We know the owner of the property in Lima — he owns the building that houses our Xenia location — so it was an easy decision,” Gaytan said. The building is still undergoing renovations but is on track to open February 1 or sooner.

“I’m really excited,” Jonathan said. “I think I’m more excited about Lima than any other store we have. There’s been a lot of buzz around this place. People messaged us asking when we will be open, and when I was outside working and painting at the store, people stopped and asked about the restaurant. Some said they went online to check out our menu.

Victor’s menu offers a variety of Mexican specialties, including tacos, enchiladas, burritos, taquitos and tostadas, as well as omelettes and breakfast burritos.

Among guest favorites at other Victor locations, Gaytan said, are the Big OH (Ohio) burrito, steak fries, steak burritos and the restaurant’s wide variety of breakfast dishes.

The Lima location is a rarity for the company in a way: it’s not directly adjacent to a Taco Bell.

“We’ve been accused of harassing Taco Bell,” laughed Jonathan, “but honestly, it wasn’t intentional. Taco Bell offers what I consider to be ‘Americanized’ Mexican food, whereas we have our own style. . »

Gaytan said the restaurant in Lima will employ between eight and 10 workers, with the bulk of the team already in place. Hours of operation will be 8 a.m. to 10 p.m. daily.

“We’ll see how it goes, but if business demands it, we’ll open at 6 a.m. every day for the breakfast crowd,” he said.

Limited outdoor seating will be available; the bulk of business will be handled through the drive-thru or cookie-cutter window.

To learn more about the franchise, visit victorstacoshopohio.com.

Jonathan Gaytan, who along with his father and uncle owns eight Victor’s Taco Shop stores in Ohio, is pictured outside the company’s new franchise on Cable Road in Lima. The site is being renovated but should be open for business by February 1.

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