Founders of District Taco Credit Innovation and Integrity for Success
Falls Church, Virginia (RestaurantNews.com) What started in 2009 with two friends and neighbors and a food cart on a street corner in Arlington, Virginia is now neighborhood tacos, a thriving chain of fourteen Mexican restaurants. Celebrating thirteen years in business, District Taco will sell its ten millionth taco this month on Friday, July 15th. achieve several important milestones.
“At first, we had no idea what we were doing,” says co-founder and CEO Osiris Hoil. “We just knew we wanted to share great food and a different Mexican flavor with others. I never imagined that we would reach one million tacos sold, let alone ten million.
The company expects to sell its ten millionth taco during the second week of July. The customer who purchases this taco will be greeted with a fanfare and will receive a free taco, every day for a year, as well as the “Top Taco” title, awarded only to company VIPs, and will be featured on the District website. Tacos.
Hoil adds: “This is an exciting achievement for me and my business partner, Marc Wallace. We bought the cart and offered the food and flavors I grew up with my mother in Yucatán. We quickly realized that we were achieving the American dream and that we could even help others – our team – to do the same. Today, I’m honored that my family’s recipes and the ingredients that make them unique have provided so many customers with dishes they enjoy and so many employees with opportunities for success.
Today, District Taco works directly with selected suppliers to customize the spice profile of their proteins, locally sources produce from neighboring farms, hand roasts tomatoes and peppers in-store, and continues to create its menu dishes from scratch, every day.
In addition to authentic and affordable Mexican food, the brand has also become known for a number of innovative business solutions, including a sustainability program with Too Good To Go, a plant-based protein option from Beyond Meat, and technology that will help position them. as leaders in the restaurant industry. This technology includes a custom mobile app, online ordering, self-service kiosks, order tracking system, world-class point-of-sale system, and backend integrations that streamline operations, accounting, HR , administration and brand management.
Demonstrating core brand values, they also provide strong support to the communities in which they operate. They often donate food to schools, caregivers, first responders, essential workers and others in need. They have established an ongoing employee scholarship program, lead efforts to generate formula donations across the country, and recently sponsored Mike Wardian’s Run Across America to help World Vision provide drinking water.
District Taco plans to announce franchise opportunities for its concept and business model later this year.
For more information on District Taco, visit www.districttaco.com.
About District Taco
In 2009, two neighbors got together over homemade fries, salsa and guacamole and decided to start a District Taco food cart. Since then, District Taco has grown to fourteen locations and employs over 400 people in and around the Washington DC metro and Philadelphia areas. Their mission is to serve quality – yucatan style – Fresh, simple and healthy Mexican cuisine. At District Taco, food is prepared daily from the highest quality ingredients. They strive to limit their impact on the environment by serving eco-friendly packaging wherever possible. For more information on District Taco or their menu, and to download the app, visit www.districttaco.com or follow on Twitter @DistrictTacoinstagram @DistrictTacoand Facebook /districttaco. At District Taco, it’s always fresh, always Mexican, always “Oral!” – which roughly translates to “Right On!”.