El Nevado de Toluca, a new restaurant in downtown Rapid City, is built on family members supporting everyone’s dreams.
Luis Zamora, 21, always wanted to own his own business and his parents always wanted to have their own home. With the official opening of the restaurant doors on St. Joseph Street, both dreams come true.
“They wanted to support me on their own with my dreams, and I wanted to support them in their dreams because they couldn’t because of financial income,” Zamora said. “When I was little my dream was always to own a business or to help my family start a business because when they were little their dreams were also to start a business.”
Zamora owns the restaurant which now resides in the former Curry Masala location near the corner of St. Joseph Street and Fifth Street. His parents, Patricia Recillas and Emmanuel Garcia, will work alongside him and bring their 20-25 years of food experience.
Zamora said her mother grew up near Nevado de Toluca, Mexico’s fourth highest peak, near the city of Toluca, and named the restaurant after the city.
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The family eventually moved to Chicago and moved to Rapid City in 2007. Zamora said they moved because he had asthma attacks two to three times a week while living in Chicago, and they wanted to be in a safer environment.
When they moved, Zamora said it was difficult for them to find help, shelter, food and other needs. He said that he and his sister also struggled to enter school as neither spoke English very well.
“It was difficult for us to find a job or to keep up with it,” he said. “We had a few challenges, but over the years I sat down with my parents and taught them English little by little. “
Zamora said people also asked why the family was in Rapid City and said things like, “What are you doing here? This is America ”, and come home.
“We just didn’t care what people said,” he said. “As long as we did our business well and obeyed the laws, we didn’t care. “
Zamora said he was not sure to open his own business as it is a lot of responsibility. He said he was focused on earning a business degree from Western Dakota Tech, but was pressured by clients from his last job and his family to move on.
With the doors open now, however, the only thing that worries him is how people will receive things and food.
Zamora said the family are currently planning to serve Mexican-style soups, including vegetarian options, and hope to expand their menu to include tamales, burritos, enchiladas and more as the business grows.
El Nevado is open from 11 a.m. to 8 p.m. Monday to Saturday with times subject to change. Zamora said winter hours and summer hours may differ.
– Contact Siandhara Bonnet at [email protected] –